About Us

eLife Marketers is a part of the Spectrum Direct family of companies. Our primary focus is life insurance marketing and delivery. Through our innovative processes and technologies, we enable the efficient purchase and management of policies in a fully online and secure environment.

With a history dating back to the mid 1980's our Principals have more than 50 years experience in the life insurance market, so we understand the needs of consumers and businesses alike. The founders, Sy Alter, CLU and Christopher Snyder, CLU, ChFC are the original marketers of digital delivery insurance.

Spectrum Direct has recently been named to Inc. Magazine's List of America's Fastest Growing Companies. Licensed in all 50 states, we have originated more than $2 Billion in online policies to date.

The ELM Executive Team:

Christopher Snyder, CLU, ChFC

Chief Executive Officer

Christopher Snyder is a seasoned professional, with more than 25 years of experience in the Marketing Industry. As a founder of Spectrum eCommerce, one of the most prominent Financial Services and Marketing Organizations in the United States, he is a recognized expert on the topic of web-based life insurance best practices and an authority in his field of endeavor.

Sometimes called upon to speak at professional conferences, Mr. Snyder has addressed the International Business Forum, the Institute for International Research, the Society of Actuaries National Meeting and the Enrolled Actuaries National Meeting. A Charter Member of the Life Insurance Direct Marketing Association (LIDMA) he also serves as a member of the LIDMA Consumer Committee. In addition, Mr. Snyder has received the Chartered Life Underwriter professional designation, one of the highest-level designations available in the life insurance profession, as well as the Chartered Financial Consultant professional designation from the American College, Bryn Mawr, Pennsylvania.

A well-respected authority on various financial marketing topics, Mr. Snyder's articles appear in relevant publications including "Pensions & Investments," "Options Newsletter," "Credit Matters" and other well-read publications. Insurance companies and financial institutions including New York Life, Pacific Life, AIG, GE Capital (FGIC), Nationwide Life, American Life, HSBC, Transacmerica and others have retained Mr. Snyder's expertise and services on a regular basis.

Mr. Snyder received his Bachelors degree from Gannon University in Erie, Pennsylvania and his Master's degree from the University of Santa Monica, California. He is a member of the Board of Mentors of the Erie Technology Incubator. Mr. Snyder has recently received the Gannon University President's Award for Excellence in Business and Civic Affairs. He resides in Pennsylvania.

Sy Alter, CLU


Seymour Alter is a veteran insurance professional with more than three decades of experience in the life insurance arena. Mr. Alter specializes in areas of insurance, estate planning, buying and selling insurance, deferred compensation and corporate benefits. He maintains a solid track record of success working closely with families, doctors, lawyers and other high profile individuals and businesses. Mr. Alter has also developed a lofty level of expertise providing life insurance coverage to individuals with health impairments ranging from by-pass surgery, hepatitis, diabetes, sleep apnea as well as various types of cancers and other maladies.

As a founder of Spectrum Direct, one of the most prominent life insurance organizations in the United States, he maintains a reputation for professionally providing an objective and qualified response to his client's needs. Known for his community minded activities, Mr. Alter also teaches continuing education to CPA's and other professionals, sharing his expertise in the areas of insurance, estate and retirement planning. He is a Charter Member of the Life Insurance Direct Marketing Association, Charter member of the Consumer Life Insurance Education Foundation and also a member of the LIDMA Electronic Signature Committee. Mr. Alter received the Chartered Life Underwriter Professional Designation in the insurance industry from the American College, Bryn Mawr, Pennsylvania. He is a graduate of Brooklyn College with a degree in Mathematics and completed his education at St. John's University Graduate School.

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Contact Information

Corporate Headquarters

eLife Marketers
2913 El Camino Real
Suite 563
Tustin, CA 92782


Fax 657.859.5510